element is a good choice to contain entire blog posts, news articles, and similar content. Today’s web environment is a lot more than just Internet Explorer or Firefox on a desktop computer—hundreds of mobile computing devices are now in use, and new ways of viewing and using web content are being invented every day. For instance, ulindicates that the children are an unordered list, liindicates a list item. Semantic markup is markup where the name of the tag indicates something about the content. Schema markup is microdata that you can use to help search engines parse and understand your website's information more effectively. Jon is a freelance writer, travel enthusiast, husband and father. Authorship. An example might be a news website that correctly wraps news articles in article tags. search engine optimization). That is, the element itself conveys some information about the type of content contained between the opening and closing tags. When the web can be read equally well by both humans and computers, it becomes more accessible since computers are better able to analyze its contents, index it, deliver it, and developers are better able to tie different sources of information together into new web services. The start and end of these sections and subsections is marked by the various heading tags. Often developers use div and span tags throughout websites and completely forget the semantically relevant HTML tags that are available. To use a word semantically is to use it in a way that is properly aligned with the meaning of the word. Among some of the most useful, but probably underutilised tags, are the lists: unordered (