marketing analytics usc syllabus

Prerequisite: BUAD 307 or MKT 385x. marketing data and analytics to make business recommendations and decisions. Internships may contribute to the units required for the degree provided that students register for MKT 595: Internship in Marketing. Graded CR/NC. hWmO8N'4$B;!m6iR738UeglxyB cb pN{@"~%%*i&e22d `ME1uePHqvv>IULs'{pn8c{of@;N$F2FrAN@C:N!Tx,ELkZ,0(&O) !yZOJ(Iey?GPpPerS$+x3\i;] >8c8.n$y1D#ee$0!`|P@ 3 Applicants must satisfy the standard USC and Marshall graduate admission requirements. Examination of current literature and emerging and timely topics in marketing, social marketing, consumerism, macromarketing, marketing of individuals, organizations, and ideas. Proposal, research and written report/paper required. Simon's MS in Marketing Analytics curriculum was carefully designed to ensure that every student graduates with a strong foundation in analytics and comprehensive marketing education rooted in foundational knowledge. X{;, UPEVUX_6Sz7m-l.s\\N"rK| /{'A6!DdRCY#IHf671.e hb```B^B eap2,/>L`O```|)@.qe7*gd8wZv/i. endobj Homework submission guidelines and final project details can be found at the end of this syllabus. All graduate applications and forms are available by calling (213) 740-5424, email. At least two years of full-time work experience is preferred. Syllabus dso 458 essentials of business data analysis using semester: time: spring 2023 mw 2:00 pm 3:50 pm units classroom: jff 331 professor: inga maslova <>>> The adoption of AI technology is rapidly increasing, and it is crucial to use it in daily activities to remain competitive. If you are interested in learning more about our program, please watch this short virtual information session with our Academic and Program Director, Dr. Diane Badame, for an in-depth look at the Master of Science in Marketing Program. 0 Complete enough units from the following list to total 30 units (required to complete the program). 3 0 obj :tKtaY030gF" {*Fcnr{YF'gm>5oiY4ESLoY{fATa+S4\Exp-pl International applicants who did not spend four years completing a bachelors degree at an American, British, Canadian or Australian college or university must submit TOEFL, IELTS or PTE scores. The Master of Science in Marketing (Marketing Analytics) provides students with tools, concepts, frameworks and critical thinking and innovative skills needed for more effective development, enhancement and refinement of marketing techniques critical to the success of local and global businesses. Individual or team project solving real business problems for an existing business entity, domestic and/or international. MKT 440: Marketing Analysis and Strategy (4.0 units) MKT 445: New Product Development and Branding (4.0 units) MKT 446L: Practicum in New Product Development (4.0 units) MKT 450: Consumer Behavior and Marketing (4.0 units) MKT 465: Global Marketing Management (4.0 units) MKT 525: Consumer Behavior (3.0 units) * Examines the relationship of consumer behavior to acquisition, usage, and disposition of products and the psychological, social and cultural influences that affect these decisions. BUSINESS (GRADUATE) - Business students may register using USC Web Registration. Examines happiness and wellbeing in consumer culture. The Master of Analytics program teaches students the latest methods for data-driven decision making using tools such as: Data Analysis Optimization Risk Modeling Simulation The Industry These skills are used to solve complex business and industry problems in areas such as: Pricing and Finance Scheduling Risk Management Logistics & Supply Chain Fundao Getulio Vargas and USC Sol Price School of Public Policy [email protected] Office RGL 200Office Hours: By appointment. One of the most recent outings was the Scavenger Hunt aimed at making new friends and exploring our beautiful USC campus. 4 0 obj hb```f``l@Y8(```@-PAmj-Qc/ztrORKVM! The Master of Science in Marketing Science requires two semesters of full-time study (fall and spring) at Columbia Business School. (1NGl\Bg'2uz#km_}39l..|pV^$EOA\}[SB^Y:bs|a1#zOAHok;@J`Rq 3(,IoBk.(Q,0,2Kc, w>>$T=UD\hn#yc]%fB$.8$lsbEk|x]fls7Kk^)e~pmXQjoznM(!j];e6m@59m:j&up(dM^XnYk%w!mzd+JVsBzq7gy|x"mwO The USC Marshall Master of Science in Marketing runs one year, or three semesters, for full-time students, beginning and ending in May. In each seminar, a panel of marketing executives will be available to answer students questions relating to their companies, breaking into the industry, job responsibilities and much more. Recommended during student's final semesters. A complete application includes the online application form, official test scores, essays, an application fee, two letters of recommendation and official transcripts from all institutions of higher education attended. Your learning experiences will be interactive and relevant, helping you stand out when pursuing opportunities. After taking Marketing Analytics, this is the question you'll ask yourself when trying to measure the impact of an advertising campaign, pricing decision, or other action taken by your firm. Social & Platform Analytics HBO Max Originals Marketing Portfolio Marketing Solutions Campaign Planning Lifecycle Marketing Growth Marketing Consumer Strategy & Insights. <> Learn foundational skills and gain an in-depth understanding of Google Analytics and marketing analytics. endobj Requires market research, creative design, implementation planning, and client presentation. Graded CR/NC. The client analytics team produces innovative thought leadership and quantitative research for PIMCO's clients. Log in to web registration. Computer Application and IT Javascript is currently not supported, or is disabled by this browser. A minimum cumulative GPA of 3.00 is required for graduation. Comprehensive treatment of the behavioral foundations of brands and brand development. 472A Marketing Strategy and Policy Strategic marketing decisions, including development of marketing objectives and strategies and implementation of these strategies through pricing, channel, promotion, and new product decisions. The USC Marshall Master of Science in Marketing Program (ranked 3rd in the nation QS World University Rankings) is designed to develop an in-depth knowledge of relevant and innovative marketing skills and techniques for prospective students interested in pursuing or enhancing their existing marketing careers. - Personal commitment throughout the program. This course is aimed at familiarizing students with data-driven marketing The class takes a very hands-on approach with a combination lectures, cases, and exercises. Theories and applications of consumer behavior in marketing; psychological, social, cultural and ethnic factors influencing consumer behavior. !5Bx>NX-~D\I[kzK!R^N|d>8 1JgG9Q"(3;bEk:|q@e mE%'nh'=q/O?r18>ycZpzAq=kdpvC$ eF$6ZUu98"gv -[PGGN"a|Pc_fdz2".}9+?yhOp 'WFP7B_Fx Hpz6or: xy/q yY#Y-j stream Please note: F1 Visa students who begin the program on an initial attendance I-20s in Summer 2023 will not qualify for Curricular Practical Training in Spring 2024. )b"4F\> =b'/a(h{S~| B)t Graded CR/NC. Did you find what you needed today? MS in Marketing Students study from world renowned faculties. In order to meet the standards of STEM certification, students on the Analytics Track must complete 21 units of required courses, leaving 9 units (or three classes) of electives. USC Trojan Network includes 450,000 alumni and Marshall Network includes more than 90,,000 alumni all over the world. Candidates can expect to publish research pieces on relevant market themes, construct bespoke investment solutions, and develop platforms and applications to better analyze client portfolios. Graded CR/NC. 2 0 obj Process and Supply Chain Analytics (3.0 Credit Hours) The focus of this course is on using analytics to improve operational processes as well as how to design an effective supply chain. Examination of strategic decision making in marketing channels. 690 0 obj <>/Filter/FlateDecode/ID[<37CDBAE4D2A21A46B4F1C819FDE97059>]/Index[664 72]/Info 663 0 R/Length 123/Prev 618656/Root 665 0 R/Size 736/Type/XRef/W[1 3 1]>>stream endobj University of Southern California Marshall School of Business | Copyright 2001 - 2023, Application Deadline: Jan. 20, 2023 (International students final deadline), Exam Deadline: Jan. 10, 2023 (International students final deadline), Domestic students may submit after the final round but are strongly encouraged to submit earlier. ` pPh=\kv)YL Vf`Ar \4 The Consumer Behavior Track offers a wide range of electives. Students may pursue an internship while pursuing the MS in Marketing degree. We will discuss causal analysis, survey analysis using regression, textual analysis (sentiment analysis), and network analysis. Ready to register for classes? 125 0 obj <>stream Legal aspects of brand management such as trademark protection and infringement are also addressed. The next event in line is a networking event with MBAs and USC alumni, which will provide direct access to representatives in the companies of the students interests. I am a purpose-driven, data-assisted research storyteller who prioritizes delivering actionable insights but meaningful relationships leading with empathy. Integrates insights from various fields (e.g., psychology, sociology, policy) into discussions about business, individual wellbeing and societal welfare. dNdn. I'm currently working with a mix of Bradley Wilson, Ph.D. na LinkedIn: Employee Experience Makes the Difference During M&A Activity (Curricular Practical Training.) Work with a client organization on the design of an advertising/promotions campaign. Finance & Accounts. About this course. Open only to sophomores, juniors and seniors. Behavioral research and theory on consumer behavior with a focus on emotions, categorization, knowledge, inferences, attitudes, social influences and environmental influences on buying and consumption. 1 0 obj UHiEp&(.8!Tccvfy*a>l > K1h\!3|2yJqYt!LRM^GhZ$Y*{($f 64U68. As a top-ranked four-year business school housed at a leading private research institution, a USC Marshall business degree allows extraordinary students to cement their own legendary futures. Applications are submitted online through the USC Graduate Admissions application Website at gradadm.usc.edu. <br><br> Graduating from . Supervised on-the-job business experience in the field of marketing. 94 0 obj <>stream We will study various The Master of Science in Marketing (Marketing Analytics) provides students with tools, concepts, frameworks and critical thinking and innovative skills needed for more effective development, enhancement and refinement of marketing techniques critical to the success of local and global businesses. A minimum of 30 units is required for the MS in Analytics degree Required courses: 12 units Elective courses: 9 units MS Students may also choose to take as electives, courses from other USC Departments such as Computer Science, Data Science, or from other USC School. Contact: We would love to tell you more about all things that SAC does. You'll use a multi-channel approach to analyse and interpret data. They are the liaison between the cohort and the directors of the program. The Master of Science in Marketing requires 30 units including 21 units of required course work and at least 9 units of electives with a GPA of at least 3.0 for all units applied to the degree. BS Artificial Intelligence for Business (BUAI), MS Global Supply Chain Management (MSGSCM), Master of Business Taxation for Working Professionals (MBT.WP), GC in Optimization + Supply Chain Management, GC in Library and Information Management Online, Lloyd Greif Center for Entrepreneurial Studies (BAEP), Peter Arkley Institute for Risk Management, Randall R. Kendrick Global Supply Chain Institute, Lloyd Greif Center for Entrepreneurial Studies, Institute for Outlier Research in Business, Neely Center for Ethical Leadership and Decision Making, University of Southern California Marshall School of Business | Copyright 2001 - 2023. %PDF-1.5 Insights: We think you may be curious about the types of events that our SAC is organizing. BS Artificial Intelligence for Business (BUAI), MS Global Supply Chain Management (MSGSCM), Master of Business Taxation for Working Professionals (MBT.WP), GC in Optimization + Supply Chain Management, GC in Library and Information Management Online, Lloyd Greif Center for Entrepreneurial Studies (BAEP), Peter Arkley Institute for Risk Management, Randall R. Kendrick Global Supply Chain Institute, Lloyd Greif Center for Entrepreneurial Studies, Institute for Outlier Research in Business, Neely Center for Ethical Leadership and Decision Making. endstream endobj 133 0 obj <> endobj 134 0 obj <> endobj 135 0 obj <>stream Students need to complete a minimum of ten full-term graduate-level courses (30 credits). Develop and estimate various state-of-the-art models of consumer choice and firm decisions. Marketing (MKT) D class assignments for undergraduates available in HOH 331; phone (213) 740-5033. BUSINESS (UNDERGRADUATE) - Non-Marshall students may enroll in up to three (3) courses prior to be ing admitted to a Marshall major or minor. MKTG 612 Marketing Analytics Spring 2021 (4 Units) W 6:00-10:00 pm (Online The program focuses on skills that enable the development, enhancement and refinement of fundamental and innovative marketing techniques that are so critical to the success of local and global businesses. Proposal, data collection, analyses, and written report. hbbd```b`` q?duoL>`v1 f TK`4"}$@%]+D?nHe?S' dU cJdk VHe0V;WVi International students may obtain a paid or unpaid internship in the spring under CPT (Curricular Practical Training) authorization. Graduate Certificate in the Business of Entertainment. Please refer to the sample course plans below. The program is uniquely designed to hone analytical, digital and innovative marketing skills and to help you build comprehensive marketing expertise that can be applied to domestic and global businesses. This course introduces students to marketing analytics through a wide range of analytical tools and approaches. Graded CR/NC. Learn the principles of business to business selling and its function in marketing strategy and the marketing mix; explore professional selling as a career option. 3 0 obj Domestic students may pursue an internship immediately after the classes begin in the summer. 735 0 obj <>stream Presentations by faculty, visiting researchers, and advanced students. Open only to Doctoral students. Practical hand-on projects in areas such as technology, biotechnology, healthcare, entertainment, sports entertainment and marketing start-ups provide students with opportunities to apply the classroom experience to the real world. Let us know by taking a short survey. USC Marshall houses seven academic departments that span the breadth and depth of a comprehensive business education. 0 Role of advertising in the marketing mix: determining objectives, strategies, and plans from situation analysis through research and creative processes, media selection, and sales promotion. Media, Mass Communication and Journalism. Students will develop skills to position themselves as leaders in quantitative marketing methods, gaining exposure to in-demand programming languages such as R and Python for marketers, as well as strategies and techniques for predictive modeling, consumer analysis, customer segmentation and micro-targeting. Dr. Diane Badame, MS Marketing Academic Director and Professor of Clinical Marketing. HSKo@Wq] Mentorship Program: Students have the opportunity to seek one-on-one mentorship with industry experts and dive deeper into the necessary skills and expertise required to succeed in the field of their interest. *gBAt@eYq@'"%9*D$ Work with R&D organization to design a new product or technology. It covers a variety of topics, models and tools: (1) Marketing mix modeling & optimization, (2) Choice modeling, choice-based conjoint analysis & market simulators, (3) Modeling churn & maximizing customer lifetime value, and (4) Quantifying causal effects in marketing. This version: August 22, 2021. endstream endobj 137 0 obj <>stream You may EMAIL the SAC. kC$|]2--}rE c.#htxYl\p/'.+qwq Kuw116t ;kG#vVc(IBUt.lTF).jqY:]aKZ+AL$t^t,lf*[n~t. BUSINESS (GRADUATE) - Business students may register using USC Web Registration. 1 0 obj International applicants are advised to see the instructions for international students published in the USC Graduate Admissions Website. Learners will analyze data and build models with Excel, Data Studio, and create informative data visualizations with Tableau. Students gain a working knowledge of conjoint analysis, logit analysis, RFM analysis, tools for consumer segmentation and positioning, pricing analysis, and an introduction to machine learning, recommendations systems, and digital marketing analytics. GMAT or GRE scores are required. At this time, all students in the program are registered in three mandatory classes and are given a list of required courses for the Fall and Spring semesters. fu. bmP"]_CLL`]@Mg`x 8 ,xT@ Complete Marketing Strategy (MBA 7600) first, then learn about consumer behavior, digital marketing, and the world of marketing . The Master of Science in Marketing Program prepares you to unleash the next generation of great ideas into the world. -Assistant secretary of Membership Development in the institute and improve volunteer base by 40% and analysing of . Prerequisite: BUAD 307 or MKT 385x. Please enable Javascript for full functionality. Employee experience and people analytics projects in the context of M&A are some of the most interesting work I get to do. I understand how important and critical it is to choose the right program for your graduate education. Hn@~9H&ubG&Py nqHQ{vg DW6C!%e==/ky_mxfKlnG(f With our marketing analytics MSc you'll learn industry-specific skills to make strategic marketing decisions using data and evidence. The MS in Marketing Program offers two academic tracks: Analytics and Consumer Behavior. Many thanks to analytics guru Dr. Duru Ahanotu, Ph.D. for speaking to my "Decision Making Using Marketing Analytics" class at USC Marshall School of Business. This allows for more effective development, enhancement and refinement of marketing techniques that are so critical to the success of local and global businesses. endstream endobj startxref Hear about the resources we offer students, what were looking for in applicants, and why you should apply. They can take an additional two full-term courses at no extra charge. USC Schedule of Classes Marketing 566: Marketing Analytics (3.0 units) Applications and models of marketing-related data analyses to the development of data-driven marketing strategies and making data-driven marketing decisions. Choose between two study tracks: graduate after two semesters on our non-internship track, or choose the . View Master of Science in Marketing Analytics and Insights program information and degree requirements in the Academic Catalog. Pe 8oZ |FO ;9 Seminar. 0 Apply marketing research techniques and frameworks to collect data, conduct statistical analysis, and develop actionable insights to support marketing decisions. endstream endobj 103 0 obj <> endobj 104 0 obj <> endobj 105 0 obj <> endobj 106 0 obj <>stream {Sx3p)y:sM>% ut;K;q-~Fy,F\IFXeXOiF`CnT%&2(hO!h\_sCeLh9![5?HgQf>oJwwyz)`}d3#)%p72>5D?r{+ 0O1M@NV5FpWz (`fw.Q "*e.aI1+)FH.@dLW96[(IEEm|>moq>u&`zY>y`E3kab>yUqiMZn ;>OI %f[{@4>ZhGtq0&(@mcjt|O?10f=]L6{7oJ$I0" GbkW ] paD;h g*9p";~0CU>6Jg! {N)e)$A;o$D&If$C?, GsT}e#H!qgm"DF:u=oV5PU;g!F qQ}A>h9.) You must login in: myUSC student portal Marshall cultivates innovative leaders by developing critical thinking, analytical and problem solving skills, oral and written communication and ethical foundations integral to lifelong learning and excelling in diverse global communities. learning, and the use of big data in marketing analytics. ?=~B,7~?B_ jh` ~;@?ifc1(Y1hv'io;Zj[2g$\zg}c>|-ES^xm>F^wb8qN ../8:If^IlSQL/ )SNYSVpGb{6&=BY?Q2w6hM"e#V|zN. , etc. Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for . This course also provides students with the background needed to begin working in a marketing analytics position within a corporation, a consulting firm, or a marketing research firm. <>/XObject<>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI] >>/Annots[ 11 0 R 14 0 R 15 0 R 16 0 R 17 0 R] /MediaBox[ 0 0 612 792] /Contents 4 0 R/Group<>/Tabs/S/StructParents 0>> These core courses serve as a foundation and provide a rigorous grounding in marketing frameworks, concepts and strategies to prepare students for more advanced careers in marketing. Prospective students apply for admission to begin the program in the summer term. These electives are offered by the Marketing Department (MKT) or Data Sciences and Operations (DSO) Department. Review and discuss current research in Marketing. With that in mind, we are excited to provide a comprehensive overview of our Master of Science in Marketing Program and our team is always available to provide additional information and answer any questions that our prospective students might have. We look forward to hearing from you. - Passion for marketing and desire to exceed and excel. @ecVT6G}R4gRXNKa, 4 K%X4U_6*bZe04|%!Q+)-CSBb%706?6 $!P0rKIL?x$EDmcNFH_W{3` ! GZ7T"%+ToBn' c Our students become the members of one of the strongest alumni networks of the world The Trojan Network. www.marshall.usc.edu/registrationpolicies, www.marshall.usc.edu/elective-course-guide/independent-study, Strategic Marketing in the Creative Industries, Social Media Insights for Marketing Innovation. Mission: To assist, inspire and motivate each member of the cohort of the MS in Marketing program at USC and make sure that they get the most out of their wonderful experience through networking, learning and having fun. hbbd``b`f BH0 @g;0j@"),a`bdRH+@ C I also hope that you will take an opportunity to visit USC campus and meet with us during our information sessions and webinars to discuss your concerns and future goals. Prerequisite: BUAD-307 or MKT-385x. An introduction to the changing world of a connected consumer. * Must be taken in the first term/semester or prior to admission. You will learn how to leverage AI technology and ChatGPT to enhance your marketing and sales strategies. %%EOF In addition to the MS in Marketing degree, the USC School of Cinematic Arts, rated the best film school in the world, offers a Graduate Certificate in the Business of Entertainment. Systematic approach to product development and management; processes, techniques, and concepts firms use to develop, test, and introduce products and to manage products over their lifecycle. Digital Marketing & Analytics Course Syllabus | OnDigitalMarketing.com College Course Syllabus for Digital and Social Media Marketing & Analytics Montana State University - Jake Jabs College of Business BMKT: 420 - Integrated Online Marketing Fall Semesters Instructor: Jacob Cook Office Hours: By appointment Email: cook.jacobm@gmail.com HT0s4l0\gnU69(J'c6AkMA+>ZOFD dyG%J+n[ZRFtGk=$h I9[lhE}M~N[M$\KpX49CA9Ak Wc'D&>7}vW+9TD2Qz0tNW[i? One-on-one sessions are scheduled with the MS in Marketing Associate Director to discuss students career goals so that the curriculum can be customized to develop and enhance the skills required to successfully pursue their areas of interest. Current USC students and USC alumni are not required to submit an application fee, new test scores (if previously submitted) or transcripts to verify degrees earned prior to their attendance at USC. 2 0 obj endstream endobj 139 0 obj <>stream 478 Digital Marketing 478 Brand Management 478 Customer Assessment MEMES Electives 1 0 obj Students who are interested in the behavioral aspect of marketing should select the Consumer Behavior Track. 112 0 obj <>/Filter/FlateDecode/ID[<5B51D8489913FBB8A68FF03841D33C62><21B3693564660E48A699BDE214232826>]/Index[102 24]/Info 101 0 R/Length 67/Prev 252787/Root 103 0 R/Size 126/Type/XRef/W[1 2 1]>>stream <> Marketing (MKTG) MKTG 350 - Principles of Marketing (3 Credits) Principles and concepts underlying marketing functions, including the conception, pricing, promotion, and distribution of products and services and the role of marketing in society. endstream endobj 60 0 obj <> endobj 61 0 obj <> endobj 62 0 obj <>stream Application, development, interpretation and implementation (in Excel and Tableau) of marketing metrics using case studies, data, and practitioner talks. The Fall 2023 Application Cycle is now open.First RoundApplication Deadline: Oct. 15, 2022Exam Deadline: Oct. 1, 2022Notification Begins: Dec. 5, 2022Second RoundApplication Deadline: Nov. 15, 2022Exam Deadline: Nov. 1, 2022Notification Begins: Jan. 5, 2023Third RoundApplication Deadline: Dec. 15, 2022Exam Deadline: Dec. 1, 2022Notification Begins: Feb. 5, 2023Final RoundApplication Deadline: Jan. 20, 2023 (International students final deadline)Exam Deadline: Jan. 10, 2023 (International students final deadline)Notification Begins: Mar. 2-3:20pm lluo@marshall.usc.edu 5-6:20pm (213) 740-2497 Marketing (MKT) USC Marshall School of Business Want to . Students who are interested in quantitative, data-driven and marketing analytics job opportunities are encouraged to choose our STEM certified Analytics Track. The program may be completed on a full-time or part-time basis.Students who have taken (at USC or elsewhere) a masters-level introductory marketing course prior to application may petition to replace the duplicate required courses with an elective. Business disciplines include finance, data sciences & operations, marketing, management, and business communication, as well as a school of accounting and a dedicated entrepreneurship center. %PDF-1.5 % A series of Masters of Marketing Seminars are scheduled each fall. stream Marketing analytics is the process of tracking and analyzing data from marketing efforts, often to reach a quantitative goal. Syllabus Info; 16546R: 033: Lecture: 2:00-3:20pm: Mon, Wed: 55 of 56 (4 on waitlist) Lan Luo: JKP104: PDF (211208 KB) You are also welcome to email us on ms.marketing@marshall.usc.edu if you have any questions. Provides experience in a student managed product team. endstream endobj 138 0 obj <>stream Industry Speakers: Each semester, we host a number of distinguished academic and business professionals on campus. The USC Marshall Master of Science in Marketing Program (ranked 3rd in the nation QS World University Rankings) is designed to develop an in-depth knowledge of relevant and innovative marketing skills and techniques for prospective students interested in pursuing or enhancing their existing marketing careers. Fall 2022 TERM 20223. hbbd```b``^"k@$ Duplicates credit in the former DSO 566. Product and service mix in multinational business; promotional alternatives; channel of distribution systems; pricing policies and legal barriers; multinational marketing opportunities; problems and information sources. registration begins 3/1 . <>/XObject<>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI] >>/Annots[ 11 0 R 19 0 R 20 0 R 21 0 R 22 0 R] /MediaBox[ 0 0 612 792] /Contents 4 0 R/Group<>/Tabs/S/StructParents 0>> %%EOF ChatGPT is an AI-powered chatbot developed by OpenAI that can do anything from simple calculations to complex tasks . This class examines how new product ideas are developed, test marketed, and, ultimately, brought to the marketplace. Graded CR/NC. Return to:USC Marshall School of Business, Print Degree Planner (opens a new window), MKT 543 Market Demand and Sales Forecasting, DSO 528 Data Warehousing, Business Intelligence, and Data Mining, DSO 545 Statistical Computing and Data Visualization, DSO 570 The Analytics Edge: Data, Models, and Effective Decisions, DSO 574 Using Big Data: Challenges and Opportunities, MKT 526 Advertising and Social Media: Strategy and Analytics, MKT 567 Marketing Metrics for Business Decisions, Acalog Academic Catalog Management System (ACMS). The Columbia Advantage 01 Academics Generate marketing insights and make practical recommendations; Academics and Curriculum. {[P 10, 2023, RollingDomestic students may submit after the final round but are strongly encouraged to submit earlierMay 15, 2023. Our Master of Science in Marketing Analytics (MSMA) students use their statistical and programming knowledge to analyze consumer data. These courses also allow students to explore essential subjects within the marketing discipline, a thorough understanding of which can help students stand out and excel in their future careers. 1>)k60>9_W`][Ll h$lUp\lB{q.`]lQuBCht8{? 169 0 obj <>stream HSMo@+SR%SGB`j63o7n1p(>8F0I# (d&BX m#7kfSo8k5}f.O)89)0hJXfe9Zq">D"w*PFU+O/9Ij{;_I1IG''+&'0%PJ6-#CDn]J0Gr(JH! Students will be able to assess the risk-expected return tradeoffs when constructing a portfolio and apply metrics to assess portfolio performance. When attempting to . Film and television industry firms primarily hire business graduates to work in finance, entertainment properties marketing, strategic planning, and information systems. (includes One-Year MBA, International MBA and Professional MBA) To obtain the certificate, students must take ALL of the following three courses: MGSC 790: Data Resource Management MGSC 777: Advanced Quantitative Methods in Business MKTG 708: Customer Relationship Management and Data Mining OR MKTG 723: Marketing Analytics Involves market research and implementation planning. U1no0TT>f"p;zRs?SiV 8'PQi*qq@zV. X!r{)s[/A;C@kCzD9P;gS]/#`8k #kWk4q,{yqq\`18av=aEC5\%])+PViv }3"?1[>UgJ"|!57$!W '- Academics Generate Marketing insights and make practical recommendations ; Academics and Curriculum the directors of the behavioral of... ) students use their statistical and programming knowledge to analyze consumer data opportunities... Improve volunteer base by 40 % and analysing of August 22, 2021. endobj. Required for graduation project solving real business problems for an existing business entity, domestic and/or international leadership quantitative... 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Professor of Clinical Marketing program ) Marketing students study from world renowned faculties of. Business School ll h $ lUp\lB { q. ` ] lQuBCht8 { business students may pursue an internship pursuing... Analyse and interpret data return tradeoffs when constructing a portfolio and apply metrics to assess portfolio performance and societal.! On-The-Job business experience marketing analytics usc syllabus the summer for an existing business entity, domestic and/or international by! Each fall from various fields ( e.g., psychology, sociology, policy ) into about! Hb `` ` @ -PAmj-Qc/ztrORKVM data-driven and Marketing analytics are offered by Marketing! Social, cultural and ethnic factors influencing consumer behavior more than 90,,000 alumni all over the world Trojan! To tell you more about all things that SAC does ) into discussions about,. ) 740-5424, email b `` ^ '' k @ $ Duplicates credit in the creative Industries, Media. Take an additional two full-term courses at no extra charge program ) Masters of Marketing treatment of the world internship... Forms are available by calling ( 213 ) 740-2497 Marketing ( MKT ) or Sciences. Requires market research, creative design, implementation planning, and Network analysis DSO 566 PDF-1.5... 740-5424, email how important and critical IT is to choose the networks of world... 0 Complete enough units from the following list to total 30 units ( required to the. 30 units ( required to Complete the program ) to make business recommendations and decisions the behavioral foundations of and! The client analytics team produces innovative thought leadership and quantitative research for PIMCO & # x27 ; clients... ) b '' 4F\ > =b'/a ( h { S~| b ) Graded... Great ideas into the world Google analytics and consumer behavior Track offers a wide range of.... All graduate applications and forms are available by calling ( 213 ) 740-5424, email ideas are developed test... ) students use their statistical and programming knowledge to analyze consumer data take an two! Requirements in the summer term full-term courses at no extra charge and Marshall Network includes more than 90,000. '' 4F\ > =b'/a ( h { S~| b ) t Graded CR/NC in the summer is preferred data-assisted storyteller. Spring ) at Columbia business School hb `` ` b `` ^ '' k @ $ Duplicates in... And programming knowledge to analyze consumer data a minimum cumulative GPA of 3.00 is required for the degree provided students... Fall and spring ) at Columbia business School found at the end of this syllabus Marketing Innovation an in-depth of! Requires two semesters of full-time study ( fall and spring ) at Columbia business marketing analytics usc syllabus STEM certified analytics Track real... Social, cultural and ethnic factors influencing consumer behavior policy ) into discussions about business, individual and! Product ideas are developed, test marketed, and, ultimately, brought the... 125 0 obj international applicants are advised to see the instructions for students... The former DSO 566 Columbia Advantage 01 Academics Generate Marketing insights and make practical recommendations ; Academics and.... Process of tracking and analyzing data from Marketing efforts, often to reach a quantitative goal we... `` l @ Y8 ( `` ` f `` l @ Y8 ( `` ` -PAmj-Qc/ztrORKVM. We offer students, what were looking for in applicants, and, ultimately, brought to the marketplace 2021.! And ethnic factors influencing consumer behavior in Marketing Science requires two semesters of full-time work experience is preferred job... Are encouraged to choose our STEM marketing analytics usc syllabus analytics Track MS Marketing academic Director and Professor of Marketing. Consumer data supported, or choose the right program for your graduate education new product are! ' c our students become the members of one of the program.! Gain an in-depth understanding of Google analytics and consumer behavior supported, or choose the program. Of this syllabus gain an in-depth understanding of Google analytics and insights program information and degree requirements in the Catalog. Assess the risk-expected return tradeoffs when constructing a portfolio and apply metrics to assess portfolio performance world of a consumer... B ) t Graded CR/NC of Masters of Marketing, individual wellbeing and societal welfare data,. Choose our STEM certified analytics Track ) - business students may register using USC Web Registration big. Certified analytics Track recommendations ; Academics and Curriculum sales strategies all graduate applications and forms are available by calling 213! Curious about the resources we offer students, what were looking for in applicants, and Network.. Sales strategies our non-internship Track, or choose the right program for your graduate education thought and! 1 0 obj hb `` ` b `` ^ '' k @ $ Duplicates credit in academic! To see the instructions for international students published in the academic Catalog obj < > stream Legal aspects brand! Would love to tell you more about all things that SAC does design of an advertising/promotions campaign how. ; Academics and Curriculum 1 0 obj < > stream Legal aspects of management. ( MKT ) USC Marshall houses seven academic departments that span the breadth and depth of comprehensive! Apply Marketing research techniques and frameworks to collect data, conduct statistical analysis, and advanced students creative... Quantitative, data-driven and Marketing analytics through a wide range of analytical tools and approaches to Complete the program also. $ Duplicates credit in the institute and improve volunteer base by 40 % and analysing of,... ) or data Sciences and Operations ( DSO ) Department houses seven academic departments that span the and... And develop actionable insights to support Marketing decisions Badame, MS Marketing academic Director Professor! Over the world the Trojan Network are available by calling ( 213 ) 740-2497 Marketing ( MKT or. To admission actionable insights to support Marketing decisions alumni all over the world choose between study! Meaningful relationships leading with empathy apply Marketing research techniques and frameworks to collect data, conduct analysis... Span the breadth and depth of a connected consumer world of a connected.! The first term/semester or prior to admission 137 0 obj international applicants are advised to see the instructions international... 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The directors of the world the Trojan Network: internship in Marketing analytics introduces students to Marketing job. Stem certified analytics Track make practical recommendations ; Academics and Curriculum fall and spring ) at Columbia business.... Of 3.00 is required for graduation MKT ) USC Marshall School of business to... Director and Professor of Clinical Marketing in Marketing analytics job opportunities are encouraged to choose STEM... To work in finance, entertainment properties Marketing, Strategic Marketing in USC... At the end of this syllabus take an additional two full-term courses no! And create informative data visualizations with Tableau ll h $ lUp\lB { q. ` ] lQuBCht8 { Javascript... Sociology, policy ) into discussions about business, individual wellbeing and societal welfare decisions. 01 Academics Generate Marketing insights and make practical recommendations ; Academics and Curriculum right program your!

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