top social media platforms in southeast asia

I was also quite surprised to discover that Facebook Messenger is the most popular messaging platform for South-East Asias young adults, well ahead of both WhatsApp and Telegram. In-depth analysis, benchmarks and shorter spotlights on digital trends. This new way of shopping is called S-commerce, or social media commerce, and it lets brands sell products directly on social media platforms no need for consumers to jump around to different sites. For example, if your target audience is Gen Z, you can't go wrong with the Instagram Shop. Contact us at DMFA to find out more about our services and how our bilingual consultants can assist you. That's why we've put together a list of the top social media marketing trends and strategies in Asia that are shaping the market in 2023. There's Beams, Spotify Podcasts, Twitter Space and more. Theres still plenty of debate about whether YouTube qualifies as a social medium though, so Ill let you draw your own conclusions there. The impressive headlines arent limited to user numbers though; people are also spending ever more time using connected technologies. Our latest forecast for social network usage in the Asia-Pacific region and inaugural estimates for Southeast Asia. GWIs latest data reveals that when it comes to South East Asias young adults you can reach almost all of the users of a particular social media platform on at least one other platform. Other popular Japan-specific social media platforms include Niconico (video sharing), Snow (selfie camera app), Ameba (blogging). In Southeast Asia, e-commerce big-hitters like Tokopedia and Zalora are also incorporating influencer marketing into their campaigns. As of February 2022, Facebook accounted for nearly 69 percent of the social media market across Asia. Enter branded content. 24.00 million. So why not give it a try for your brand? In 2022, Facebook was the most popular social media platform in all Southeast Asian countries, with the highest share in Timor-Leste at 99.56 percent. 3), and WeChat (No. Monthly active users of leading messaging apps in China 2022, Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2022, Quarterly smartphone market share worldwide by vendor 2009-2022, Number of apps available in leading app stores Q3 2022. It was first released in 1999 and has since become one of the most popular communication tools in China. Most companies looking to advertise their product or service across APAC have seen success in another market first. countries with the most amount of active social media users, Facebooks penetration rate sits at around 61%, Why LINE is the most popular messenger app in Japan, The Ultimate Guide to using LINE Japan for advertising your business, very popular among celebrities and influencers. For more on the social media landscape in Japan, check out our complete guide to social media in Japan or our article on the different ways Japanese people use YouTube, Facebook, Twitter, and Instagram. Across Southeast Asia, there are only a couple of notable live-streaming platforms, such as BIGO Live, Thai platform Kitty Live, and the Singaporean startup BeLive. 1Source: https://datareportal.com/reports/digital-2021-india, 2Source: https://datareportal.com/reports/digital-2021-indonesia, 3Source: https://datareportal.com/reports/digital-2021-indonesia, 4Source: https://datareportal.com/reports/digital-2021-japan, 5Source: https://www.trenders.co.jp/news/1772/, 6Source: https://datareportal.com/reports/digital-2021-thailand, 7Source: https://datareportal.com/reports/digital-2021-thailand, 8Source: https://www.facebook.com/iq/insights-to-go/tags/thailand, 9Source: https://datareportal.com/reports/digital-2021-taiwan, 10Source: https://datareportal.com/reports/digital-2021-south-korea. Which social commerce platform should you use in your country? Register in seconds and access exclusive features. A large proportion packed any antidiarrheal medication (612, 63%) - most frequently . Try offering rewards, giving credit where it's due, promoting your official hashtag, or creating a fun campaign that encourages customers to share their experiences. Instagram ranked second at 21 percent, but in contrast to the user numbers that I shared in the previous section WhatsApp ranked third, with just over 15 percent. The platform is accessible on multiple devices, including computers, mobile phones, and tablets. And on Instagram, interactions between shoppers and sellers are generally instigated by Instagram Stories. The ultimate list of Linkedin Statistics that you need to know in 2023. It's safe to say that, 5. Similar to LINE, Kakaotalk also allows brands and companies to create pages called PlusFriend. New Instagram features are always being added to the platform, but the latest changes are interesting enough to get more than a few people talking. Cyworld was the most popular social media platform in South Korea in November 2011, with 24.7 million users. Fill out the form below to get started. As a Premium user you get access to background information and details about the release of this statistic. Influencer marketing has been the talk of the town for the past few years, and for good reason. By May 2022, Clubhouse saw over 680,000 monthly downloads. It is important to note that there is localized preference such. TikTok is now the third-largest worldwide social network, according to our inaugural forecast. The most popular social media platforms. There were 56.85 million social media users in Thailand in January 2022.. 1), WhatsApp (No. Well start off with a quick look at the global state of digital for context, before going on to look at the specific behaviours and preferences of South-East Asias young adults. YouTube is the most popular platform in South Korea, with 85.9% of internet users aged 16-64 using it. data than referenced in the text. Accessed March 01, 2023. https://www.statista.com/statistics/1293253/sea-top-social-media-platforms-by-traffic-share-and-country/, StatCounter. Global social networks ranked by number of users 2023, Number of global social network users 2017-2027, Social media: global penetration rate 2023, by region, Internet penetration SEA 2022, by country. In research conducted by GWI just a few weeks ago, more than a quarter of internet users aged 16 to 24 across South-East Asia said that Facebook is their favourite social media platform, ranking it higher than any other platform. Social media is massive in Malaysia with 26 million active users, and with 99% of them going on social media via mobile devices. When it comes to the socials, McKinsey & Companys 2018 report on Indonesias online commerce notes that Facebook, Instagram, LINE, and WhatsApp are the preferred platforms. Social media has given brands more ways than ever to connect with customers. This is according to Hootsuite's report. This micro-blogging platform has over 560 million monthly active users. Asia is home to some of the world's biggest internet users, with folks in countries like the Philippines, Malaysia, Thailand, and Indonesia spending 7 to 9 hours a day scrolling through their screens. Buying on social media is all about community and trust. Cambodia But social commerce still garners 43% of the market, with Facebook, Instagram, and homegrown super-app Zalo as the top three platforms. It is an all-in-one messaging super app that also provides services such as payment, news feed, bookings, food delivery, and more. Interested in growing your business with us? Then you can access your favorite statistics via the star in the header. The top social commerce platforms in Southeast Asia (by country). 99% of the countrys internet users are signed up to at least one social media platform; and (as mentioned earlier) they spend approximately four hours online via mobile device. Short Video Content will Dominate Social Media Platforms, 68 Circular Road #02-01, Singapore, 049422. Across South-East Asia, people aged 16 to 24 spend roughly 60 percent of their waking lives online. February 28, 2022. In Taiwan, social media is hugely popular among internet users. . Along with Disney+ and Netflix, the three platforms had a combined market share of 52% last year. A whopping 92% are on Facebook, 76% sell via WhatsApp, 72% sell on Instagram, and 49% are on Facebook Messenger. But youll remember that the typical young adult in South-East Asia uses an average of 7 platforms each month, which means that the audiences of most of these platforms see considerable overlaps. There's also one 'surprise' social network coming out of Vietnam. Categorised as a super app and similar to the Chinese app WeChat mentioned previously, LINE has a plethora of features other than messaging. Lets dig a bit deeper into the data to find out. Weibo is continually evolving and has even made some strategic changes to encourage users to stay on the platform for longer by launching an online game centre. Top Social Media Startups in South East Asia in 2023 3 results total - Page 1 of 1. According to PricewaterhouseCoopers (PwC)s Global Consumer Insights Survey 2019, Southeast Asian shoppers in four countries buy straight from social media. This text provides general information. Meanwhile, that average rises to more than 8 platforms per month for young adults in Malaysia, the Philippines, and Singapore. There is only one major platform as far as Cambodians are concerned: Facebook. 74% of Japans internet users are on social media as of 2021, an increase of almost 5% compared to 20204. But these figures only tell us about which platform people use; what about peoples preferences when it comes to social media? Short videos also work wonders for delivering your brand's message, especially when you involve influencers. In 2020, QQ introduced e-learning as the pandemic closed many schools in China. Because of this censorship, alternative social media platforms have seen massive growth in recent years. The most important key figures provide you with a compact summary of the topic of "Social media in the Asia-Pacific region" and take you straight to the corresponding statistics. 01 Mar 2023. WeChat With around 1.3 billion active users, WeChat has quickly become one of Asia's most popular social media platforms. When choosing from the apps available, you must consider the audience for your brand. This means that advertisers have an opportunity to get creative and come up with new and engaging ways to market their brands. There are various popular social media platforms in Asia. To put these numbers in context, its worth highlighting that young adults in South-East Asia now spend 4 times as much time using the internet as they spend watching television and that includes time spent watching streaming platforms like Netflix. Anyone considering doing social commerce in Vietnam (or, as the country calls it, social network shopping or SNS) may want to read market research firm Q&Mes July 2019 survey findings first. Different social media platforms have different market potentials, so it's important to choose the right one for your brand. The use of social networks remains above all useful for keeping in touch with family and friends, for 47.5% of users aged 16 to 24. We are all too familiar with some of the most recognised social media networks in the western world, but many of these channels may be inaccessible to some of the worlds largest markets. 89.3% of the entire South Korean population are social media users. Results: 975 travellers were analysed - the majority (817, 83%) being tourists. With around 1.3 billion active users, WeChat has quickly become one of Asias most popular social media platforms. After adding payment options, LINE developed LINE Taxi for cab requests and automatic payment. In 2023, social media is serving up some amazing opportunities for businesses with features like TikTok Shop, Instagram Shop and more. And digital content can easily drive impulse purchases. 64% will return to a store they have already bought from in the past. In Southeast Asia, the food sector has been on the rise and the ride-hailing giant Grab is dominating the region with its bold expansion to food delivery, GrabFood. Social media statistics for Thailand in 2022. Just take a look at Dove's iconic "Real Beauty" campaign. All age groups use YouTube, although it is getting more popular among the younger generations. In GWIs ongoing study of digital behaviours across 47 of the worlds top economies, the Philippines consistently comes out top in terms of time spent using the internet. In fact, 44% of the respondents for Econsultancy, Magento and Hootsuites 2019 report (The State of Social Commerce in Southeast Asia) admit to making three or more online purchases in the past month because of social media posts or ads. For this specific presentation though, Ill be focusing on the online behaviours of people between the ages of 16 and 24 living in South-East Asia. It has since evolved from a search engine and offers two social media services, Naver Cafe and Naver Blog. With short attention spans, especially in the Asian market, marketers need to get creative to stand out. Viu announced that its revenue for 2022 jumped 45% year on year to US$206 million. Indonesians mostly use social media platforms to communicate and interact with friends and family in an archipelago with over 17,000 islands. The pandemic brought a surge in TikTok's popularity, as people were looking for new forms of entertainment. Top 7 Social Media Trends in Asia in 2023, Ready to level up your brand's social media game in Asia? But with all the changes happening in the social media space, it's important to stay up to date on the latest trends. You've come to the right place! Instagram Instagram's user count has grown to over 1 billion and still counting, making it one of the best social media channels for e-commerce business. Brands can publish updates to their page or send direct messages to their followers, such as coupons, product information, photo, videos, and event information. TikTok is taking Asia by storm, especially in countries like Indonesia, Japan, China, and South Korea. Business Solutions including all features. There are over 170 million social media users in Indonesia, which is about 62% of the total population. Have you ever noticed those customer photos and videos showing up on your favorite brands' social media pages? Unlike Cambodia, where social commerce rules, in Vietnam eCommerce marketplaces reign supreme, with 91% of shoppers buying from there. With over 639 million monthly active users, QQ tailors more to the Chinese market, whereas WeChat has more users from outside of China. YouTube has over 65 million monthly active users in Japan, which is over 50% of the population. Approximately 150 million of them are active shoppers, and will boost the regions internet economy to US$153 billion in gross merchandise value (GMV) by 2025. Shopping just got a whole lot easier, thanks to the latest features from your favorite social media platforms. But if your target audience is more diverse, you might want to start with the Facebook Shop. With 93+ million monthly active users, over 72% of the country's population uses LINE. . Feeling the need for speed in your video content marketing strategy? 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