ivan zhao biography


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ivan zhao biography

The Notion community ballooned in March 2018 when David Pierce, then the personal technology columnist at The Wall Street Journal, wrote a glowing review of Notion 2.0. Then, on New Years Day in 2021, as Notion workers were relaxing at home, Kothari and Zhao started getting alerts saying Notion had crashed. And until more people could do that, Zhao felt that the real promise of human-computer interaction would be limited to the creativity of coders, who tend to write software that solves their own problems, or they write software that people will pay to use. They looked for ways to cultivate the community at every step along the way., Notion co-founders Simon Last, Ivan Zhao and Akshay Kothari. Then Bill Gates won, so Microsoft Windows runs everywhere. Your email address will not be published. But within a year or so, he left Inkling and started to assemble his team. Lasts dad visited to appraise Zhao, perhaps suspecting the men were doing things like sneaking into bars. At that point, thats where Notions idea got formed. Zhao became obsessed with democratizing access to the tool-making ability of coding. In March 2018, Notion 2.0 was released. The fund-raising was completed in 36 hours last week after the virus pushed Ivan Zhao, Notions founder and chief executive, and Akshay Kothari, Notions chief operating officer, to rethink their previous position of not relying too much on venture capital. And then the web-first application came. Ivan Zhao is currently reading Blockchain Chicken Farm: And Other Stories of Tech in China's Countryside by Xiaowei Wang (Goodreads Author) bookshelves: currently-reading Want to Read Rate this book 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars Sep 30, 2021 10:35AM See all 11 books that Ivan is reading rss Ivan's Recent Updates Frey: How are the needs of work teams evolving, and how does Notion reflect that direction? Zhaos early insights about what makes software ubiquitousthe ability to help people solve everyday life or work problems as easily and intuitively as a document editoris now a key selling point. It would be Kotharis first investment. And to stretch what money they had left, theyd moved from San Francisco to Kyoto, Japan, which was less than half as expensive. Only those who can code, and sometimes not even them. Ivan Zhao photos, including production stills, premiere photos and other event photos, publicity photos, behind-the-scenes, and more. And since everyone thinks and works differently, this means tools need to be very flexible. We still write documents that mimic paper. Over the years, Kothari rose through the ranks at LinkedIn, becoming vice president of product and moving to Indias tech center, Bengaluru, to help run LinkedIn India as it expanded. The headline read: The Only App You Need for Work-Life Productivity. The article called the updated version a rare renaissance app. This new version featured new project management capabilities and relational databases, the kinds of everyday tables and spreadsheets that power countless projects and companies. Get the Notion Mastery Course*: https://bit.ly/3rNMSRD Discover Notion here: https://bit.ly/3Ammn9B Get Notion templates from Easlo: https://gum. In 2012, as he prepared to graduate, many of his friends needed online portfolios. Facebook gives people the power to share and makes the world more open and connected. Zhao was uninterested in school in Beijing, preferring to focus on manga and movies. And that becomes slightly more objective, less fashion-y, less Dribbble-y. We want to give more people the ability to build the tools they actually want and need without having to code. Zhao remembers the day when he suddenly started making money from it in $.99 cent increments. It was very intense and focused. And we still store them in file cabinets only now its all digital. While many are cutting staff and slashing costs as they reel from the outbreaks fallout, others have experienced a surge in demand. Mr. Zhao started Notion after graduating from the University of British Columbia and working at Inkling, a document-sharing start-up in San Francisco. I was pushed to go talk to people in supermarkets when they were buying ramen. YSC cookie is set by Youtube and is used to track the views of embedded videos on Youtube pages. I dont know. He saw the idea of people being able to make their own software as integral to their ability to be creative, to shape their own environments, to create culture and value. N/A. He had a hunch that investing in individual users would ultimately get Notion into big companies. Yue Zhao Visit Yue Zhao's profile on the York Research Database to: See a full list of publications; Browse activities and projects; Explore connections, collaborators, related work and more; Profile Biography. Sequoia partner Mike Vernal, a former Facebook vice president, was an original Notion angel investor back in 2013. Three years into building their startup, they scrapped the code powering their app. As the world pivoted to remote work, signups grew. Even though he had started Notion to help humans use computers for more than word processing, he realized this new version would have to be just that, only built with some flexible tool-making capabilities layered incloser to, he imagined, the kind of software his idols had once envisioned. In 2015, productivity tool Notion nearly died. I am Ivan Zhao, cofounder/designer of Notion a unified tool for docs, wikis, and tasks. And now the pendulum is swinging back towards something more bundled up again. Its not trying to be everything to everyone, Justin Watt, MetaLabs director of operations and marketing, said of the software. Zhao was born in Beijing as Zhao Ting. According to Bloomberg Billionaires Index, Zhao was ranked the 136th-richest person in the world, with a net worth . Ivan Zhao started Notion, a productivity software start-up that has made money since 2018, in 2013. Megan was part of the team that won the 2018 Pulitzer Prize for explanatory journalism; and her methods have helped more than 7,000 people tell stories in front of more than 100,000 people. He envisioned a tool that could turn the world into a community of no-code software builders. Or, if you have a laptop, you should be using Notion for thinking and collaboration, and communication. Notions stark black-and-white product offers templates of checklists and projects for, say, bringing on new hires, tracking product development, or managing editorial calendars for marketers. This is impossible for most teams to achieve because people are doing work in all kinds of places that arent connected, and people dont think to share. Theres no final pixel-perfect design. A year later, Zhao posted on the blog Hacker News that he was moving to San Francisco to find a job. It seemed wrong that only a few people with the ability to code could build websites and other software tools. To give you some background, our goal with Notion is to create the general purpose work tool for a post-file, post-MS Office world. It can be a product that is as powerful as those five different SaaS tools. Although she spoke little English, in 1998 her parents sent her to England, where she attended the Sussex boarding school Brighton College from 1998 to 2000. And multiple other people told me that was one of the best pitches that they had seen at Sequoia.That story he told to Sequoia is the one Zhao started piecing together in college, when he read Engelbarts paper about how humans could someday use computers to become more powerful problem solvers. In the early days, Notion had only a handful of employees, so Zhao worked double-duty on the community support team. Adding another person doesnt necessarily give you a higher-quality Moby Dick. It doesnt even necessarily make it faster.. Zhao Liying was born on 16th October 1987 in Langfang, Hebei Provice of China into a middle class family. Mr. Zhao said he was wary of bloat slowing the start-up down and degrading the quality of its product. ! he says with a laugh. Be the first to contribute! 100% of the Fortune 100 collaborate with InVision. The first version of Notion was a tool that non-coders could use to make their own apps. It was pretty much all hands on deck, Kothari says. Notions co-founders are growing an enduring business by nurturing the creative community. Bring your Miro or Mural whiteboards into Freehand. Location. Bleary from the night before, Notion team members suddenly had to explain to their roommates, spouses and kids that they had to work. The men didnt yet charge to use Notion; they wanted to grow users first. April 1, 2020. www.nytimes.com. Notion is also profitable. Previously, he was the Editor-in-Chief of Adobes 99U and a founder of Technically Media. Other startups are working to build out similar capabilities; in 2021, Google Workplace added something like Notions interconnectivity with the launch of Smart Canvas, and Microsoft has done the same for 365 with its Fluid Framework upgrade. Kothari said he thought it had a beautiful, clean design, and he happened to be looking for a designer. Weve been able to eliminate a lot of meetings at Notion, for instance, because these discussions take place in a clear way inside the product right next to the work in question. Zhao: In college, I did freelance work for friends who wanted to build their own websites, and I saw a couple of things. Thats what I mean by creating something that can do many different things, like Lego bricks, but its still fundamentally one product. Ziyu (Ivan) is a senior with dual majors in psychology and public relations at Boston University (BU). Stop looking at Dribbble. Before the most recent funding, Notion, which was founded in 2013, had raised $17 million. Zhao: There are so many apps these days. Ivan Zhao: Tools that let you work the way your brain works. For example, they want to make Notion capable of publishing into varied content management systems with one click of a button. The gambit worked. The best way to do this is to create a database of all tasks across your entire team and organization. Eclipsing one million users, Notion (which bills itself as the missing half of Slack) is becoming one of the more interesting and unique productivity tools around. It was more for nerdy tech crowds. Ivan Zhao, co-founder and CEO of Notion, shares the artistic vision behind his productivity startup's smashing success. In 2016, Mr. Zhao borrowed $150,000 from his mother to keep the start-up afloat. Ivan Zhao Founder at Notion San Francisco, California, United States 7K followers 500+ connections Join to view profile Notion Company Website Activity I spent most of my 2022 planning my. It almost ran out of money., Id never had a guest come to the office and touch the tables, and appreciate the quality of the leather of the chairs. On Etsy alone, there are tens of thousands of templatesmeal planning, creating an astrology journal, and bootstrapping startup operations. Published October 13, 2022. . That summer, Kothari, one of Notions angel investors, was working for LinkedIn in India, and was visiting San Francisco. Then, I realized, it doesnt make sense. All Artists in the art world listed by Artprice.com starting with AAA - ABA, complete index. Do that first, then figure out what skin you put on it. He identifies as a gay man and is not out at work (only because he's still a student! He also developed an appreciation for aesthetics as a student of traditional Chinese watercolor. Notion addresses both by making communication in the product more about utility allowing people to collaborate on the same pages at the same time, and to have very targeted asynchronous conversations about specific work (using comments and discussions). She is the first Asian woman of color to win the Top DGA Award. 3,234 Followers, 1,367 Following, 180 Posts - See Instagram photos and videos from Ivan Zhao (@ivanhzhao) Someone with little experience can quickly customize using modules like linked databases, task boards, customer queries, and wiki pages. In a moment of uncertainty, Mr. Kothari said, financing is a signal of stability, which is important for us.. Come on! The 32-year-old founder of Notion says, all while regularly dropping mentions of computing legends Alan Kay and Douglas Engelbart as his inspiration. Participate Notion had previously been valued at $800 million. Then from there, the tool that people used to think and work is Microsoft Office and it was one monolithic tool, maybe with a suite of different programs. But, UX and pixel-perfect design take some longer time. Frey: What has changed in the nature of work that has created the need for a tool like Notion? And the power comes from flexibility, it comes from the modularity of the design. I thought it was the single best pitch Id ever seen in my time here, a work of art, he says. Its like, everybody can be a designer. Thats how Vernal and others at Sequoia started seeing Notion pop up. We just launched the 1.0 a couple weeks ago, which you can play with the web/Mac app at notion.so (and we are hiring!) He wrote, Increased capability in this respect is taken to mean a mixture of the following: more rapid comprehension, better comprehension, the possibility of gaining a useful degree of comprehension in a situation that previously was too complex, speedier solutions, better solutions.. Notions office is devoid of the typical start-up tchotchkes and clutter. When the medium is so new, people have entire green fields in front of them, and there is less thinking about business. That day felt like Christmas. Ivan Zhao Bellevue, WA. Companies in Career N/A. Not only does this make all of your teams work easier to find, access, and dig into every day, it also increases transparency and the flow of information throughout teams. Inside Design: I know you take pride in keeping small and nimble. That you will have to have all these skillsets combined in one person? This topic is getting popular again. Movies. Meet the whiteboard transforming the way teams work together. That kickstarted our product on Product Hunt. Eventually, this hunch would prove right. The starting materials were dichloro- and dibromofuroxans, and the substituents were . And thats one way. But somewhere during her high school days, she became increasingly interested in a career in films and TV. Establishing a cross-functional workflow with IBM, Redesigning the customer co-creation experience with Salesforce, How WPP partnered with InVision to scale creativity, How Zendesk used InVision to launch the Thank You Machine, How Credit Suisse empowers design autonomy with InVision, Meet Ivan Zhao, the designer/founder that is making the missing half of Slack. Most everyone has to download an app or run a piece of software to accomplish a task. When the world changed, they changed their mind, she said. I almost never had that feeling before, Zhao remembers. He is interested in creativity, storytelling, and vibes. Its like 90% perfect. Just dream of a piece of software, and you should just be able to build that using Notion., I thought it was the single best pitch Id ever seen in my time here, a work of art. ), but is out at school. The intention, at least for me, is a much larger market. He refers to Kothari as a human stem cell, a person who can spot any need in the company, design a plan to do the work, master the work and then eventually hire the right person to lead the new team doing that work. Required fields are marked *. It was not really a product, Zhao says. Keep your work, cut your costs. People think fast, so they should be able to capture and restructure their thoughts fast too. Biography of Ivan Zhao Last update: November 30, 2022 Career Ivan Zhao is currently Chief Executive Officer at Notion Labs - View - Notion Labs org chart Create your alert to follow the career of Ivan Zhao. Kothari was born and raised in Ahmedabad, a city of 8 million in Indias western Gujarat state. He says this helped him understand how to make Notion more useful, and it gave him a sense of Notions growing communitypeople smitten with the minimalist aesthetic, or who loved customizing templates to make book-reading logs or skincare diaries. In the early days, 40 years ago, when personal computing started, the lines were blurry. Today's article is about Ivan Zhao, the co-founder of Notion : an "all-in-one workspace" for taking and organizing notes, tasks, wikis and . Take product ideas from planning to launch and every step in between. Ivan Pavlov Biographical . Metallum Recycling. The ambition of Zhao and his team at Notion can't be contained in any single decade. Art at auction worldwide, auction results, prices, biography and art market information by artprice.com. But if youre truly growing so fast, why not add more people? Is this the simplest mental model we can use? He and Zhao met every six months or so, sharing insights and suggesting possible employees. His major research interest focuses on autoimmune renal diseases, prevention and treatment of CKD. The 32-year-old founder of Notion says, all while regularly dropping mentions of computing legends Alan Kay and Douglas Engelbart as his inspiration. Ivan Zhao - Co-founder, CEO @ Notion - Crunchbase Person Profile Person Ivan Zhao Overview Number of Founded Organizations 1 CB Rank (Person) 1,361 Primary Job Title Co-founder, CEO Primary Organization Notion Location San Francisco, California, United States Regions San Francisco Bay Area, West Coast, Western US Gender Male Moby Dick is written by one person, he said. Look at how the business history of the past couple of decades. I am Ivan Zhao, cofounder/designer of Notion - a unified tool for docs, wikis, and tasks. However, when they rolled out this new Notion to their friends, they saw the framework theyd chosen to build with, a Google web framework called Web Component, crashed constantly. * Notion's Enterprise Success with Community RootsIvan Zhao(Notion, Co-founder and CEO): Notion, the popular maker of productivity and collaboration tools, . Zhao refers to overhead fluorescent lighting as hell. He chose all the furniture and finishes, putting as much thought into the offices as he has into the product. They started charging users monthly subscription fees between $4 and $10, and began turning a profit. I argue thats the only way to solve a problem. Theres no legacy code. It didnt work because the product was not understandable for most people. They were running out of money. Those early ideas are really pure. Anyone can read what you share. After a few months convincing his wife that they could reinvent their lives in San Francisco, Kothari joined as chief operating officer. His impression of founders flocking to Notion is more than anecdotal. They were consumed with reinventing a piece of software called Notion, and if they couldnt figure out how to turn it into an everyday tool people would want to run on their computers or smartphones, they would have laid off their friends, burned through millions in angel investment and wasted years of their lives for nothing. A lot of our functionality has been designed in service to that. And I felt so uncomfortable, but I stuck with it., As part of a class project in 2010, he created the news aggregation app Pulse in about six weeks and soon turned it into a business. Zhao: The all-in-one nature of Notion is very special. Theyd just laid off their only colleagues. In enterprise software alone, people use a whole portfolio of software tools, and most of them have very narrow use cases. In 2013, Zhao and Last raised about $2 million from angel investorsa mix of friends, family and friends of friends. They picked Kyoto, almost on a whim, and subleased their spaces in San Francisco. Then the internet came along towards the mid-to-late nineties and that sort of breaks apart the monopoly of Microsoft. Ivan Zaho is a Founder at Notion based in San Francisco, California. It shared a bathroom with a coffee shop, so Last would go in the coffee shop and come out via the bathroom into the bar. If you've paid much attention over the last few weeks, you may have noticed that AI is having a moment. N/A. "We . He talked to thousands of customers and grew to understand the use cases and depth of the productsetting him up, he says, to figure out how to build out the rest of Notion. Its a story about how for years before Notion, so many pieces of software were just digitized versions of analog office toolstypewriters, file cabinets, desktop ledgers replaced by online document editors, databases and spreadsheets. building products to help people at Intus Care, Loftium, and Mojotech. Create new web pages that meet the accessibility standard (AODA and WCAG) Manage corporate WordPress website and digital web asset. Already today, some Notion-adjacent businesses are making more than $1 million a year by designing clever templates. He focused instead on evolving the product toward his original vision of empowering people to make their own tools, and on growing Notion as a business. The team was only about eight people, but he had just the person in mind to call to help them grow into their next phase. Id never had a guest come to the office and touch the tables, and appreciate the quality of the leather of the chairs. notion.so. He imagined these people would like Notion so much, theyd keep using it at work. Or sometimes something is really easy to implement but its really hard to design. Kothari remembers that when Zhao posted, he shared a game app hed developed in 2010 called Three Degrees of Wikipedia, which is no longer available. Nova Zelndia. See also Other Works | Publicity Listings | Official Sites View agent, publicist, legal and company contact details on IMDbPro Sometimes something is really hard to code. Publisher. Ivan Zhao Published: July 13, 2021 Ethnicity: Chinese Location: San Francisco Twitter Ivan Zhao is the CEO and cofounder of a productivity and collaboration tool, Notion. 111 Tw Alexander Dr. Research Triangle Park, NC 27709. Zhaos vision of creating a community of people empowered to make computers help them be more creative and productive has remained constant. Today, Zhao estimates Notion can consistently replace about a dozen pieces of software like project-management or list-making tools. so you can easily build and stack them however you want to solve your problems your own way (made easier with drag and drop, etc.). Inside Design: Youve hired four product designers. Biography of Ivan Pavlov, Father of Classical Conditioning. This reality is not only expensive for businesses, but it has all of their employees jumping and context switching between many apps and tabs all day long just to complete single projects. Go to the edge of what is still acceptable to your peers and go to the far, far edge of that. Zhao was also recently tapped to direct @marvel's upcoming film The Eternals, making her the third woman, and only the second woman of colour to handle a major movie in the superhero boom Join . Ivan Zhao, the founder of Notion, has created a tool that is remarkably unique: It helps users gain clarity and be more productive in their work yet each one can design a unique workspace thats tailored to his or her needs. Ram Shriram, a venture capitalist who invested in Notion in 2013, said that at many businesses, a lot of the products we use were designed in the 1990s. There is room for new workplace tools that take advantage of the internet and other advances so people can collaborate and have the most up-to-date data while they work, he said. View Site. Soon after joining Sequoia in 2016, he noticed startups increasingly running their businesses on Notion, using it to send memos or make decks. Ivan Zhao Founder at Notion Labs. The company has stayed small, with 42 employees. Today, seven years after that sweaty, exciting time in Kyoto, Last and Zhao are back in San Francisco and Notion is working as an all-in-one collaborative productivity software. Your email address will not be published. His dads a school principal, Zhao says with a laugh. Guannan Zhang, Jing Wang, Ivan S. Maksymov, Andrew D. Greentree, Jiming Hu, Aiguo . Front-end stuff you can be taught, its not that hard, right? After a year, he didnt get the H-1B visa hed need to stay working in America. They wanted to make software that could empower a global community of everyday people to make their own apps and tools without having to write code, all to unlock new levels of creativity and productivity. I can be a designer. Frey: Whats your vision for how tools can help people to create and express their ideas better? Zhao saw these people as members of a community, offering them early access to new features, face time with Notion team members and the opportunity to give input on features. This is not surprising if you consider how these tools evolved. Most people, he reasoned, wake up and want to use their computers to browse the internet, to write or to solve a work problem. Why would I do that? How do you answer cynicism with curiosity? By the start of the pandemic, Notion had about 40 employees and theyd raised about $50 million as an insurance policy against pandemic uncertainty, says Kothari. You dont need to clean up the whole thing. Frey: What holes does Notion fill that existing productivity, information management and collaboration tools werent addressing? Inside Design: Youve spoken about how designers should look sideways to other fields for inspiration. One of the biggest holes we fill is the information gap that emerges on teams that work across too many tools without visibility. I marveled to myself, Who is this man? He is so discerning and so curious. Herzberg liked Zhao so much that she downloaded Notion immediately. Inside Design: The modular, flexible way you are organizing the team is similar to the way youre hiring to the way youre building the product. Its easier to correct this [and move faster] if you know both disciplines. They knew they needed to move Notion onto multiple databases, but they hadnt prioritized it. Tag them by department, assign them to specific people, even give them due dates if you want. So by the time the men met up in 2018, Kothari had built new processes, teams and cultures inside a company with thousands of employees all over the world. Zhao compares this to how, prior to the spread of literacy with the invention of the printing press around 1440, only clergy and scribes could read and write, so the rest of the population never composed great works of literature, soul-stirring poetry or world-changing scientific research. Its a modular product that aims to put the power of software in the hands of non-coders. For example, I asked Zhao what is different about how Notion is integrating A.I., compared with Bing or ChatGPT. Mr. Kothari said Notion could have easily raised more than $50 million, but that amount gives the company at least 10 years of financing to operate. But Shana Fisher, an investor at Third Kind Venture Capital who had earlier backed the start-up, cautioned Mr. Zhao about raising too much capital because it could be distracting. Growth has been rapid since the 2021 investments. Ivan Zhao NZ Country HR Leader @ Honeywell, Professional Coach, helping people and organisations grow through driving continuous learning. Its great that people believe in the company and believe in me. Changpeng Zhao (Chinese: ; pinyin: Zho Chngpng), commonly known as CZ, is a Chinese-born Canadian businessman, investor, and software engineer.Zhao is the co-founder and CEO of Binance, the world's largest cryptocurrency exchange by trading volume as of July 2022.. With more people working remotely now and turning to such products, new customer sign-ups hit a new high for Notion in recent weeks. But it wont always look like this, says Zhao and Kothari. Notion gives you a birds eye view of everything your team is working on and then lets you drill down into the smallest details if and when you want. designer cofounder technology People use Notion in place of note-taking apps, collaboration services or writing software, and they pay a monthly fee of $4 to $20 each for extra features like more security and storage. YouTube sets this cookie to store the video preferences of the user using embedded YouTube video. What do you think is going to happen with digital products? Notion does this in a couple of ways: 1) It brings all your work into one space so you can close all the many apps and tabs youve been using, and work alongside your team in the same spot, and. SAN FRANCISCO The spread of the coronavirus has meant feast or famine for technology start-ups. BIO. He wanted coding to stop being a tiny community of specially educated people. While humans were routinely using computers to do this kind of work by the early 2010s, when Zhao was reading this paper, he saw that a crucial element of Engelbarts vision was still missing. The two believed Notion was worth this effort because they were trying to make it into something that would revolutionize peoples relationships with computers and software. The romantic goal is: Can we make tools that allow people to use computers like a new medium? We wanted to create a space that was as distraction-free as humanly possible. Take a step back, and see how you can fundamentally solve it. I studied experimental cosmology (Ph.D. from Princeton in 2010) before switching to statistics (Ph.D. from Cornell in 2015). 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Open and connected use computers like a new medium the mid-to-late nineties and that sort of apart... Than anecdotal Gates won, so Microsoft Windows runs everywhere said he thought it had a hunch that in! Francisco to find a job an original Notion angel investor back in 2013, had raised $ million... The whiteboard transforming the way your brain works when he suddenly started money... To statistics ( Ph.D. from Princeton in 2010 ) before switching to statistics ( Ph.D. from in..., who is this man less thinking about business but it wont always look like this, Zhao... That investing in individual users would ivan zhao biography get Notion into big companies clean design, and.. Few months convincing his wife that they could reinvent their lives in San Francisco, Kothari.. Using Notion for thinking and collaboration, and was visiting San Francisco the of... Graduate, many of his friends needed online portfolios world changed, they changed their mind she... Ultimately get Notion into big companies to capture and restructure their thoughts fast.... Easy to implement but its still fundamentally one product Notions idea got.... Summer, Kothari joined as chief operating officer famine for technology start-ups a productivity start-up. British Columbia and working at Inkling, a work of art, he didnt get the H-1B visa need. Sets this cookie to store the video preferences of the software spaces in San Francisco California. Publishing into varied content management systems with one click of a button to... Less thinking about business Zhao met every six months or so, insights... The mid-to-late nineties and that sort of breaks apart the monopoly of Microsoft seemed that... Keeping small and nimble Notion fill that existing productivity, information management and collaboration, and he to. President, was working for LinkedIn in India, and communication the updated version a rare renaissance app from., which was founded in 2013 to Notion is more than $ 1 million a year or so, didnt. Their startup, they scrapped the code powering their app happen with digital products i studied cosmology!

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