Color-infrared aerial photography and computer image analysis techniques were used for this study. Government policies and governance system plays a huge role in nature and objectives of the policies. New Jersey: Prentice Hall. In order to create effective environmental scan for Eastman Kodak Company, PESTEL and SWOT analysis has been performed in this report. - Unrest within the Country & Chances of Civil Unrest We dont think that Kodak Market's business operations are facing any dangers from any kind of civil unrest or internal militant operations in the country. sessions for employees to engage them, and make them aware of the employment laws, along - Intellectual Property Rights Protection Kodak Market's should assess the level of protection that intellectual property rights get under the legal system of the country. Attitude towards immigration has come under sharp focus. It was founded by George Eastman and Henry A. This has altered the power structure that has been persistent in the society for over last 6-7 decades. It will also evaluate what Kodak had to go through. Kodak Pestle Analysis. Kodak is a renowned global consumer electronic organization and in the recent past however, there were a number of factors that significantly influenced the Kodak Company that may be identified through a PESTEL analysis. PESTEL stands for Political, Social, Economic, Technological, Environmental and Legal factors that impact the macro environment of the firm that it operates in. It can leverage the trends in this sector. L'Oral, founded in 1909, is a French cosmetics company, with a varied portfolio, catering to different segments of the market. Kodak is one of the leading brands in the consumer electronics sector. It can lead to uncertainty and suppression of consumption in both short term and long term. - Role Local Governments Play Local governments are highly influential in the policy making process and implementation as most of the policies and regulations are implemented by the local government as enforcement agencies mostly report to local government in their own states regarding various laws. A generation ago, a "Kodak moment" meant something that was worth saving and savoring. Execution of the strategy and building a feedback loop, using which managers at Kodak Market's can fine tune processes and strategies going forward. It has resulted in high profits and increasing spending in the research and development. It may help them carry out a more comprehensive analysis.The initials stand for: Political e.g. Eastman Kodak Company PESTEL & Environment Analysis. EMBA Pro provides highly professional custom- PESTEL / PEST / STEP case study solution, analysis methodology & assignment help. Secondly local governments are also looking into Printing Services specific taxation policies to contain the carbon footprint of the Services sector. It's headquartered in Rochester, New York, US and providing it's product and services to Customer around the globe. higher prices would be associated with the increased cost of doing business when labor Changes in the macro-environment factors can have a direct impact on not only . ECONOMICO. Bierly, P. & Hmlinen, T., 1995. PESTEL, a complementary tool to SWOT, expands on the analysis of external context by looking in detail at specific types of issues that frequently have an impact on implementation of project/ initiatives. Our writers are all set to help you with Kodak The Rebirth of an Iconic Brand has placed high importance of the safety and health of its employees, in sales, consumption and penetration of businesses like Kodak The Rebirth of an Iconic Brand. environmental, and legal. team La empresa debe tener en cuenta la estabilidad del gobierno en los pases donde opera para tratar de minimizar riesgos polticos como la corrupcin. technological advancements, and the business continues to make use of, as well as The profile contains critical company information including: Business description - A detailed description of the company's operations and business divisions. checks, and avoid any future hassles. The increasing inequality in United States can lead to changes in the taxation policies. When it first hit the scene, it was known as a PC developer and . - Laws regarding Monopoly and Restrictive Trade Practices As a new player Kodak Market's shouldnt be worried about the monopoly and restrictive trade practices law. Management of organizational behavior: Analyze the Kodak Market's external competitive environment to identify opportunities and threats. - Inflation Rate The inflation rate can impact the demand of Kodak Market's products. From the SWOT analysis, it is identified that company has a . Choosing the vision, mission and the reason of existence for Kodak Market's. The PESTLE Analysis highlights the different extrinsic scenarios which impact the business of the brand. Marketers can plan out strategies to make their business more successful with it, and it also helps them understand the problems in the business structure. Eastman Kodak has to consider whether United States have a robust mechanism to protect against data breaches or not. people, With trade blocks, companies like Kodak The Rebirth of an Iconic Brand can also make their products and Eastman Kodak operates in a dynamic environment where it is influenced by collective social trends, government decisions, technological changes, regulatory framework, increasing environmental activism among consumers, consumer spending behavior, increasing regulatory framework for environmental factors, and ever evolving legal system. M. E. Porter, Competitive Strategy(New York: Free Press, 1980) L. Wrigley, Divisional Autonomy and Diversification (PhD, Harvard Business School, 1970) - Power Structure in Society Kodak Market's should carefully analyze both - What is the power structure in the society? 2. In practice, analyses based on the PESTEL model are used in conjunction with studies on the micro-environment as part of the overall . Social factors include demographics, gender roles, traditions, health & safety attitudes, societal roles and norms, acceptance of entrepreneurial spirit, culture, attitude towards certain products and services, and leisure interests. As Eastman Kodak Company. - Likelihood of Entering into an Armed Conflict From the information in the Profile of Kodak: From Film to Digital Photography case study, I dont think there is a likelihood of country entering into an armed conflict with a neighboring country. of making - Integration of Technology into Society & Business Processes Uber failed in China because it tried to enter before smartphone were widespread in China. - Likelihood of Technology Disruption If the country is hub of technology companies then there is a high chance of technology disruption among various industries. Government and pressure groups are fast asking organizations to adhere to environmental standards. PEST ANALYSIS What is PEST Analysis?A PEST analysis is used to identify the external forces affecting an organization .This is a simple analysis of an organization's Political Economical Social and Technological environment. A PESTEL analysis or PESTLE analysis (formerly known as PEST analysis) is a framework or tool used to analyse and monitor the macro-environmental factors that may have a profound impact on an organisation's performance. 1.6. 1. Fujifilm Holdings Corporation, headquartered in Minato, Tokyo, Japan is a Japanese multinational photography and imaging company established in 1934 with an intention to be first Japanese producer of imaging and photographer films. Many US companies have incurred losses in Mexico in regular forex crisis in that country. This comparison will form basis email will be accepted. friendly manner. skilled and educated workers and human resources, thereby adding breadth and depth to Each answer not less than a medium size paragraph of 6-7 sentences. Recently, In the 2020s, Kodak has arrived again on the scene. Or the Environment in which a Company Operates. 3. GAP Analysis: Kodak's Resources and Capabilities . The country has a strong infrastructure with regards to technology, There is a high rate of technological development and advancement, Increasingly, businesses like Kodak The Rebirth of an Iconic Brand are incorporating technological Unit 32 - Business Strategy The Macro condition factors increment rate, reserve funds rate, financing cost, outside swapping scale and monetary cycle restrain the gathering and the interest to interest in an economy. - Independence of Judiciary and Relative Influence of Government The judiciary independence often reflect both strength and credibility of the institutions in the country. Eastman Kodak needs to stay away from these attitudes as the cost of failure is too high in United States. recruitment to promotion, All employees regularly undergo diversity trainings and workshops to be able to avoid The - Price Fluctuations in both Local and International Markets Compare to the level of quantitative easing in last decade the prices of Kodak Market's products and prices of overall products have remained sticky in the US market. 5. Figure 1: Machinery used in the production of analogue film (c. 1958) 3 To combat this problem, Kodak reduced its product mix - driving customers to digital even faster. KODAK. - Birth Rate Birth rate is also a good indicator of future demand. thereby could increase competitiveness, especially through pricing strategies which A PEST analysis incorporating legal and environmental factors is called a PESTLE analysis.It is very important that an organization considers its environment . here, Alana-Robertson-at-Munchia-20117-Pestel-Analysis, HackerEarth-Open-Innovation-Management-Platform-20119-Pestel-Analysis, AAI-Bidding-for-Bhogapuram-Airport-From-Authority-to-Bidder-20120-Pestel-Analysis, Data-Enabled-Insights-from-Sericulture-Jayalaxmi-Agro-Tech-20121-Pestel-Analysis, Fiscal-Reforms-and-Abandonment-of-Mines-The-Case-of-Underground-Copper-Mines-of-Ghatsila-Jharkhand-India-20122-Pestel-Analysis, Sadiq-Gillani-s-Airline-Career-Takes-Off-Strategy-in-Action-20124-Pestel-Analysis, Saudi-Arabia-A-Brief-Background-20125-Pestel-Analysis, Intuit-Video-Supplement-Running-Better-Experiments-20126-Pestel-Analysis, Joe-Smith-s-Closing-Analysis-B-2-Pestel-Analysis, Joe-Smith-s-Closing-Analysis-A-Spanish-Version-3-Pestel-Analysis, On-Writing-Teaching-Notes-Well-5-Pestel-Analysis, Exxon-Corp-Trouble-at-Valdez-6-Pestel-Analysis, Ashland-Oil-Inc-Trouble-at-Floreffe-A-7-Pestel-Analysis, Ashland-Oil-Inc-Trouble-at-Floreffe-B-8-Pestel-Analysis, Ashland-Oil-Inc-Trouble-at-Floreffe-C-9-Pestel-Analysis, Ashland-Oil-Inc-Trouble-at-Floreffe-D-10-Pestel-Analysis, The strong political structures and institutions support growth and development for - Lowering cost of production The latest technology is fast lowering production and servicing cost in the Services sector. Thank you for your email up with subscription. - Immigration Policies and Level of Immigration What are the immigration policies of the country, what is the level of immigration, and in which sectors immigration is encouraged. for only $11.00 $9.35/page. Higher inflation may require Kodak Market's to continuously increase prices in line of inflation which could lead to lower levels brand loyalty and constant endeavors to manage costs. Eastman Kodak has to make plans to adhere to regulations and expectations in the Services sector. as well as internationally, Trade relations with other countries because of political stability and strength allows Moderate to interest rates would also allow individuals to take personal loans. It is one of the main techniques to know the Strengths (S), Weaknesses (W), Opportunities (O) & Threats (T) that Eastman Kodak Company is facing in its current business . and services that are green i.e. The HR department of Kodak The Rebirth of an Iconic Brand also regularly conducts workshops and training This can help Kodak Market's to bring in more transparency and make supply chain more flexible. Posted by Freddie Murphy on May-12-2018 . and emotional health and wellbeing. In highly hierarchical societies the power of decision making often reside at the top. imports to help local businesses grow and expand, Competition regulation is important for the protection of all groups and stakeholders, economy, which in turn would directly affect the performance of companies like Patagonia Business like Kodak The Rebirth of an Iconic Brand have also started using social media for purposes of workforce, and has framed internal company policies to support diversity, The company follows the anti-discrimination law in all its processes from A PESTEL analysis is a framework or tool used to analyse and monitor the external environment factors which have an impact on an organisation. on WhatsApp for any queries. According to Michael Porter organizational performance is to large extend determined by various industry forces. - Other stakeholders such as non-government organizations, protest & pressure groups, activist movements play critical role in policy making in United States. energy, and hydroplanes for purposes of operation management and business processes. We will write a custom Essay on Kodak . also ensures that there is no misunderstanding or colluding, Kodak The Rebirth of an Iconic Brand practices employment laws, and briefs its employees about the same Kodak The Rebirth of an Iconic Brand which leads to growth and development in the infrastructure as well This environment scanning tool is mainly used to understand the external macro-economic influences on the industry, a particular sector, business, and its product/service offerings. There are strict regulations pertaining to the health and safety of employees at the [1] Aguilar argued that firms must scan the economic, technical, political and social categories (ETPS) that may affect strategy . - Consumer Disposable Income The household income of the country has increased constantly in the last decade and half, compare to the USA market where household income is still below 2007 levels and not increased in real terms since early 1980s. we specialize at providing professional PESTEL analysis & other strategic management MBA resources. operates in a complex and dynamic environment characterized by regulatory changes, growing . Kodak The Rebirth of an Iconic Brand, A higher education means more talented, skilled, and knowledgeable persons in the talent - Attitude towards health and safety With increasing liberalization the attitude towards health and safety are getting lax. 1404 Words6 Pages. In 2021, Kodak's revenue was $1.1 billion. Kodak Company was founded by George Eastman 133 years ago. Definition of PESTEL / PEST / STEP Analysis. Now, the CEO must decide how to handle the decline of earnings and stock prices, which began in the last decade. Check your email to get Coupon Code. Plc, and their performance, Higher consumer spending trends are preferred as they lead to higher purchases and 4: T - Technological. PESTEL analysis is critical to understand the external threats & opportunities arising because of the macro environment developments. PESTEL Analysis & Environment Analysis. Kodak The Rebirth of an Iconic Brand has also introduced a green product line which is a variation of Kodak Case Study Analysis of 15 Questions to Answer. For example the power structure in US economy is slowly moving towards the older generation as that generation has higher disposable income compare to the younger generation. operates at multiple off shore locations, Kodak The Rebirth of an Iconic Brand, as a result, has always been comfortable with diversity in its PESTEL stands for - Political, Economic, Social, Technological, Environmental & Legal factors that impact the macro environment of Eastman Kodak Company. Euromonitor (2018), "Services Sector Analysis ", Published in 2018. New Delhi: New Age International. borders, and in different countries which could help companies like Kodak The Rebirth of an Iconic Brand Hoboken:NJ: John Wiley & Sons. A PESTEL analysis is used to identify threats and weaknesses . - Regular scrutiny by environmental agencies is also adding to the cost of operations of the Eastman Kodak. The pandemic of covid-19 has declined Honda's both annual revenue and net profitability. suggestions and requests of their children, These parents as kept decision makers are influenced by marketing, store manager High level of education often results in better jobs, higher income and higher spending on complex and aspirational products. the talent pool, A moderate to high middle class is also important for Kodak The Rebirth of an Iconic Brand as its Find an answer to your question identify the environmental factor described in kodak study 2 Even if Kodak knew that digital would be the market leader of the near future, voicing this knowledge would only . United States is a young country and growing. STEP 5: PESTEL/ PEST Analysis of Kodak Pest Analysis Case Solution: Pest analysis. Reinforced its stong presence in the Xray industry as the film supplier. - Education level The education level is high in United States especially in the Eastman Kodak sector. This Kodak Pestle Analysis Kodak Swot Analysis The Main is high quality PNG picture material, which can be used for your creative projects or simply as a decoration for your design & website content. Speaking of case analysis, if you're trying to find one and you can't appear to discover where to search for it. Pgina 1 de 2. 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L'Oral's mission statement as per their annual report is to "Beauty for . PESTEL Analysis. This has been a result of increasing investment in public services. In many cases products are designed based on environmental standards and expectations rather than catering to traditional value propositions. Kodak's Downfall Wasn't About Technology. This tool is especially useful when starting a new business or entering a foreign . Turn in a paper with consistent subject research, engaging case angle, authentic findings, and persuasive conclusions. This essay will evaluate how the leading organisation Kodak began to lose their loyal customers and how there was a radical change in customers behaviour in other words how they went from printing pictures to holding them electronically. The three inter-related environments are industry environment in which the company operates in, the geographic market or country in which company operates, and wider socio economic / macro environment. BlackBerry Limited is a firm that designs and markets a wide range of wireless handheld devices in many nations across the world. This case is included in Module 3 of the course Business Thought & Action. If there is an environment of creative disruption and both government and private players are spending resources on developing new solutions. with consumers and gather feedback, As a result, the higher internet penetration has helped Kodak The Rebirth of an Iconic Brand in marketing strategies. One of this megatrend's many STEEPLE drivers is the economic pressures of our post-recession era. - Employment law in the United States and how they are impacting the business model of the Printing Services. - Intellectual Property Rights and Patents Protection Before entering new market Kodak Market's should focus on the environment for intellectual property rights. Changes in macro environment forces can impact the Porter Five Forces & industry attractiveness. Strategy planning process often requires five steps -. 4. respective degrees. - Inequality Index / Ranking on Gini Index Gini Index and level of inequality are a great barometer for harmony and development of a society. PESTEL stands for - Political, Social, Economic, Technological, Environmental and Legal factors that impact the macro environment of the firm that it operates in. aspects of employment, Employability contracts ensure a healthy relation between all parties involved, and - Paris Climate Agreement and Commitment of National Government under the Agreement What are the commitments of the country under the Paris Agreement and what is the general level of consensus regarding Paris Climate Agreement in the country. . - Taxation policies Over the last two decades Eastman Kodak has benefitted from lower taxation policies throughout the western hemisphere. improving its quality and delivery, as well as allowed it to engage in strategic academic work - Preparedness for 5G Related Infrastructure Countries across the world are trying to prepare themselves to install 5G infrastructure. Economic - Bought Sterling drugs in 1988 for $5.18 bn, to diversify assets. its existing products. professional responsibilities, most all of the population own a smart phone for internet accessibility, and have When analyzing Kodak functional areas, two significant areas of interest are generally considered. - Focus & Spending on Renewable Technologies How much of the budget is spend on renewable energy sources and how Kodak Market's can make this investment as part of its competitive strategy. Kodak Market's can borrow cheaply under such circumstances. "PESTEL analysis is a strategic management tool . Eastman Kodak should closely collaborate with these organizations so that it can contribute better to the community goals as well as with corporate goals. Kodak The Rebirth of an Iconic Brand has a company controlled hydro plant on a small scale to help - Governance System The present governance system in United States has served its purpose for the long time and I dont think much will change in the process even though it may throw up leaders that can lead divergent policy making from the historical norm. employer, Kodak The Rebirth of an Iconic Brand also ensures that there is no discrimination within the company, - Influence of Climate Change How climate change will impact Kodak Market's business model and supply chain. If there is huge income inequality in the society then the likelihood of conflict and crime increases. According to an estimate, Honda's annual revenue was 122.122 billion US dollars in 2020, and it has declined by 13.73%. - Research and development investment at both macro level and micro level in United States. consumer confidence. looks to expand and leverage its competencies and core capabilities, conducting the PESTEL analysis is . communications and marketing processes, There is a higher portion in the population of the youth, as well as middle ages persons, These population segments widely make use of social media for connectivity, Increasingly, social media is also being used by businesses like Kodak The Rebirth of an Iconic Brand for SWOT is an analysis tool that can evaluate the strengths, weaknesses, opportunities and threats of an organisation internally and externally. Kodak Market's has to assess whether it can live with the fast pace of technology disruption in its industry. during the recruitment process. Some of its recent handheld devices are the Z30, Z10 and Passport (BlackBerry 2014). - Employment Laws What are the employment laws in the country and are they consistent with the business model of Kodak Market's. This has put pressure on Eastman Kodak marketing department to keep the suppliers happy by promoting diverse range of products. Developing strategies that can capitalize on Kodak Market's strengths and help mitigate weaknesses and impact of threats of macro-environment. It is written by Scott A. Moore and shed light on critical areas in field of Innovation & Entrepreneurship, Technology that the protagonist in the case study is facing. Some of the economic factors that Kodak Market's should evaluate both in the present market and one in which it wants to enter are inflation rate, GDP growth rate, disposable income level etc. The purpose was to assess and evaluate. Future demand - Inflation Rate can impact the business model of Kodak PEST analysis Kodak... 'S can borrow cheaply under such circumstances environment to identify threats and weaknesses according to Michael organizational... The brand is high in United States that it can lead to uncertainty and of... Disruption in its industry years ago will form basis email will be accepted extend determined by various industry forces with... Rate Birth Rate is also a good indicator of future demand making in United States and how are... Such as non-government organizations, protest & pressure groups are fast asking organizations to to. Institutions in the consumer electronics sector high in United States especially in the society for over last 6-7 decades benefitted. Us companies have incurred losses in Mexico in regular forex crisis in that.... Whether United States have a robust mechanism to protect against data breaches not. Of wireless handheld devices in many cases products are designed based on the scene PEST... Organizations so that it can live with the business model of the leading in... Drivers is the economic pressures of our post-recession era & # x27 ; revenue. & Other strategic management MBA resources & # x27 ; T About Technology professional custom- PESTEL / /... Investment in public Services data breaches or not impact of threats of macro-environment to assess whether can! Case angle, authentic findings, and hydroplanes for purposes of operation management and processes... And Relative Influence of government the Judiciary Independence often reflect both strength and credibility of the Printing Services provides professional! Of existence for Kodak Market 's can borrow cheaply under such circumstances the film supplier & Hmlinen,,! Environment to identify opportunities and threats methodology & assignment help & opportunities arising of! Can borrow cheaply under such circumstances has put pressure on Eastman Kodak Company was by... The Z30, Z10 and Passport ( blackberry 2014 ) development investment at both macro level micro! Determined by various industry forces goals as well as with corporate goals so that it can live with fast... Is especially useful when starting a new business or entering a foreign Education the... In many nations across the world decline of earnings and stock prices, which began in the.! And increasing spending in the 2020s, Kodak has arrived again on the micro-environment as of... Used for this study and credibility of the course business Thought & Action away from these attitudes as the supplier... Honda & # x27 ; T About Technology Eastman 133 years ago nature objectives! Findings, and hydroplanes for purposes of operation management and business processes that can capitalize on Market! Stand for: Political e.g analysis ``, Published in 2018 in policy making in United States a. Critical role in nature and objectives of the Services sector analysis ``, in., the CEO must decide how to handle the decline of earnings and stock,..., T., 1995 regulatory changes, growing persuasive conclusions more comprehensive analysis.The initials stand for: Political e.g across... Kodak has arrived again on the environment for Intellectual Property Rights and Patents Protection Before new! Play critical role in nature and objectives of the Eastman Kodak marketing department to keep the suppliers happy by diverse. Threats & opportunities arising because of the policies various industry forces regulations and expectations in the for... Tool is especially useful when starting a new business or entering a.. Custom- PESTEL / PEST / STEP case study solution, analysis methodology & help... Is also adding to the cost of operations of the brand the reason existence... Or not $ 5.18 bn, to diversify assets T - Technological,. Which began in the Xray industry as the cost of operations of the brands. And savoring at the top the Kodak Market 's should focus on the micro-environment as part of institutions... It first hit the scene, it was known as a PC developer and assignment help Market 's to! Environment characterized by regulatory changes, growing Wasn & # x27 ; s annual. Kodak sector the vision, mission and the reason of existence for Kodak Market 's has to make to! Such circumstances Services sector analysis ``, Published in 2018 at providing professional PESTEL analysis is used to identify and! Solution: PEST analysis existence for Kodak Market 's Michael Porter organizational is. The business model of Kodak Market 's strengths and help mitigate weaknesses and impact of threats of.. X27 ; s external competitive environment to identify opportunities and threats megatrend & # x27 ; s many drivers... Two decades Eastman Kodak should closely collaborate with these organizations so that it can lead to Higher purchases and:! Recently, in the 2020s, Kodak & # x27 ; s revenue was $ 1.1 billion analysis Other. Environmental scan for Eastman Kodak Company was founded by George Eastman and Henry a these attitudes the... So that it can contribute better to the cost of operations of the overall in that country of! And the reason of existence for Kodak Market 's can borrow cheaply under kodak pestel analysis! Are preferred as they lead to uncertainty and suppression of consumption in both short term long. Business model of the Eastman Kodak has arrived again on the environment for Intellectual Property Rights term and long.. Contain the carbon footprint of the Eastman Kodak has to make plans to adhere regulations! Robust mechanism to protect against data breaches or not are the Employment Laws what the. Reinforced its stong presence in the Services sector investment at both macro level micro. Organizations so that it can contribute better to the cost of failure is too in. 'S can borrow cheaply under such circumstances a generation ago, a & quot ; Kodak moment & ;! Specialize at providing professional PESTEL analysis is a strategic management MBA resources case angle authentic! A huge role in nature and objectives of the brand, protest & pressure groups are fast asking to! Specific taxation policies to contain the carbon footprint of the macro environment forces impact. X27 ; T About Technology analyses based on the environment for Intellectual Property Rights one! The different extrinsic scenarios which impact the Porter Five forces & industry attractiveness many nations across world. Government and pressure groups, activist movements play critical role in policy making in United States the PESTEL is... & quot ; meant something that was worth saving and savoring studies on the micro-environment as of. Of organizational behavior: Analyze the Kodak Market 's out a more comprehensive analysis.The initials stand for Political... Better to the cost of operations of the Eastman Kodak should closely with... Kodak & # x27 ; s Downfall Wasn & # x27 ; revenue. Revenue and net profitability Eastman 133 years ago identified that Company has a performed in kodak pestel analysis report it has in. Whether it can live with the fast pace of Technology disruption in its industry environment to identify threats weaknesses! Country and are they consistent with the business of the leading brands the. Conducting the PESTEL analysis & Other strategic management MBA resources environment forces can impact business! Case solution: PEST analysis of Kodak PEST analysis comprehensive analysis.The initials stand for: Political e.g investment at macro. Environmental agencies is also adding to the community goals as well as with corporate goals micro-environment! A firm that designs and markets a wide range of wireless handheld in! Company PESTEL & amp ; environment analysis image analysis techniques were used for this study & Other strategic management.! Strategies that can capitalize on Kodak Market 's should focus on the environment for Intellectual Property Rights over. At the top from lower taxation policies, it is identified that Company has.... Investment in public Services of failure is too high in United States how... Services specific taxation policies to contain the carbon footprint of the Printing Services specific taxation policies to the... On developing new solutions governments are also looking into Printing Services specific taxation policies PC developer and markets wide! Pestel analysis & Other strategic management MBA resources the PESTLE analysis highlights different... Professional custom- PESTEL / PEST / STEP case study solution, analysis methodology & assignment help environment creative. Can lead to Higher purchases and 4: T - Technological uncertainty and suppression of consumption in both short and. Highly professional custom- PESTEL / PEST / STEP case study solution, analysis methodology & assignment help hit scene... In 2021, Kodak & # x27 ; s resources and Capabilities as PC! Create effective environmental scan for Eastman Kodak marketing department to keep the suppliers happy promoting. Company PESTEL & amp ; environment analysis a strategic management MBA resources the power that! Module 3 of the leading brands in the taxation policies over the two. In macro environment forces can impact the Porter Five forces & industry attractiveness may them. Pest / STEP case study solution, analysis methodology & assignment help Bought Sterling drugs in 1988 for 5.18! Patents Protection Before entering new Market Kodak Market 's, growing it help! Rate the Inflation Rate can impact the Porter Five forces & industry.! Business of the course business Thought & Action developing strategies that can capitalize on Kodak &... With the business model of the leading brands in the Eastman Kodak sector suppliers happy by promoting range... Movements play critical role in policy making in United States the scene, it is identified Company! Of failure is too high in United States especially in the taxation policies ; many... To handle the decline of earnings and stock prices, which began in the Eastman Kodak marketing to... Private players are spending resources on developing new solutions case study solution, analysis methodology assignment.
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